Step 1- Know your audience.
Step 2- Know your product.
Step 3- Know what everyone else does and do something else.
Step 1- Know your audience.
Step 2- Know your product.
Step 3- Know what everyone else does and do something else.
We are now a proud member of the Cape May County Chamber of Commerce! Happy to be amongst our business community!
We are all about joining and helping spread the word about the great businesses in our area.
One of the best things about being the boss, is that I get to pick the jobs that we work on. Aside from all of the great projects that we work on, we are going to make an effort to tell more stories that need to be told. This can mean a lot of things. It mostly means that we will take some time to volunteer our services to help others. This could be in the form of a PSA, or documentary or a grant proposal. We have the ability and skill-set to help people. So we will sometimes.
It’s that time of year again. Just when you thought it was safe to watch your TV… The Discover Channel has brought it’s usual bevy of shark-beauty back to our TV sets. It’s impressive just how many different shark related programs a person will watch. Is it because sharks are a mixture of horror and wonder to most of us? The sheer size and strength of these ‘perfect killing machines’ is quite amazing. Is it the perception that they could always be lurking just under the surface of the waters that we swim in? Is it the teeth? Whatever the reason, a lot of eyes are on whatever Discovery Channel is airing this week.
The stories are always entertaining, but what always impresses me is the footage. The bravery it takes to swim with these massive creatures is something that I cannot conceive. But these divers aren’t just out to get some regular underwater footage. It seems like those days are long gone. Its all about the extreme angles. Guys are getting footage of the inside of a shark’s mouth while it is biting. Other guys actually attached a camera to a shark’s fin!
I love it.
While we get to witness the actions of these incredible creatures from the safety of our living-rooms, these filmmakers are bringing us amazing shots of sharks that do more than just excite us. The reason we get a lot of these awesome shots is to better understand these wonderful creatures. They are at the top of their food-chain and vital part of their Eco-system. Are they scary? Yes, but in the same way lions are scary. Once we better understand these extraordinary creatures, misconceptions (thanks for all the nightmares, Jaws) will start to fall away.
In the meantime, keep the footage coming.
Music and cinema have an interesting relationship. Audiences relate music in movies to soundtracks; however, soundtracks represent only a portion of the music one hears. What purpose does music serve in a film? Well, lets address the obvious use of music. Sometimes, in fact often times, music is played through the natural course of action, i.e. in settings were it is naturally heard/played, in cars, bars/clubs. Yet, lets remember that music like clothing can serve as a marker of time. If a story is supposed to take place during a specific time period, the choice of music should fit into this framework providing an authentic feeling that, if done well, can enhance the viewing experience.
In books, readers are often given access into the internal thoughts of characters. We use this glimpse into the psyche as valuable tools that provide motive for future actions and clues into areas that we would remain blind to otherwise. Music is a great equalizer, because it can convey emotion. It can sound dark and ominous or bright and cheerful. And, while it’s often used during sequences of summary, music can provide the same contextual clues associated with other aspects of setting weather, time of day etc. In fact, lyrics can serve as a substitute for internal monologue expressing the thoughts of characters or telling an audience how to interpret a situation/point of conflict.
In the end, the more thought that’s put into music choices the better. If generic half-hearted choices are made an audience may not buy into the music and merely use it as a chance to take a mental break. However, if the choices are made with precision enhancing the overall experience, viewers will gain a greater understanding of the story being told and as a result enjoy it more. Its all in the details.
Films that focus on sports attract audiences for a plethora of reasons, the lure of competition, the innate desire to route for an underdog, the nostalgic memories of youth and childhood, and the seemingly heroic feats associated with athletics that can turn a little league game into a legend a special moment into a myth maker. Here’s a glimpse into a handful these films and what makes them special.
The Program – An intriguing fictional take from the inside into the storylines beyond the game of college football. From the pressure put on a Heisman candidate, the adjustment period of a freshman, and how the desire to succeed drives a star to use PEDs, also how money and other benefits fall into the laps of athletes, this film shines a spotlight on elements of the game that go beyond the field.
Rudy – The fact that the story is based on a real person only adds to how encouraging it becomes. An example of how an “Average Joe” can overcome the naysayers to achieve a personal goal through perseverance and hard work to play for the most storied collegiate football program Notre Dame. Sure, it seems to be on TV all the time, but that’s because people love it.
The Express – While the story of running back Ernie Davis may have a sad ending, the story is one that needed to be told. The successor turned teammate of Jim Brown from Syracuse University to the Cleveland Browns especially given the time frame of the civil rights movement is both enjoyable and educational. Ernie Davis’ tragic diagnosis of Leukemia demonstrates how the course of one’s life can change in a moment and also sadly wonder what could have come of this rising star.
The Rookie – If you were given a second chance to live out your dreams would you take it? From a high school teacher to a major league pitcher, why not? We often preach about striving to realize dreams and not letting anything stand in your way.
61* – Even though the home run record’s been broken, the myth of Babe Ruth still shines bright. Therefore, the historical undertaking and chase of an epic milestone by the star (Mantle) and the record-breaker (Maris) grabs your attention. The film highlights the personal pressures both faced from the media and fans a like.
These films are based on athletics, but what shines through is their ability to demonstrate an individual’s ability to fight through adversity. Each film focuses on triumphs and tragedies of athletes. Providing an insiders look beyond the game.
Written by Mike Colavita
Most of my knowledge of how Vatican City works has come from Dan Brown novels, or more truthfully the movies that they spawned. I have been lucky enough in my life to travel. A few years ago I was in Rome. It was a Tuesday, and I found my way to Vatican City to look around. When in Rome…
On my way over I had heard that Tuesdays are typically the worst days to be able to see anything in Vatican City. Museums are closed or whatever. I went anyway and am glad I did. It just so happened that there was to be a mass that afternoon. There must have been thousands of people in attendance. What followed was an experience that is hard to articulate. There have been few times that I have ever been in a crowd so large that was so passionate. There was a murmur in the air consisting of a blend of a dozen different languages. People in the crowd were representatives of the Catholic World. I can only describe the experience as surreal.
From what I was able to gather, this event was unusual. The Pope was to give a special sermon to address issues surrounding the Catholic Church. In a way, it was fitting that the sermon was conducted in a language that I didn’t understand; I was standing in a reality that I really could not fully comprehend. In any other circumstance, I might be uncomfortable, being completely out of my element. But I stood there, content, bearing witness to something that few people in the world would ever witness. It seemed like a view into the “Old World” or into history.
As the world waits for a new Pope, I cannot help but remember my experience in Vatican City. I did what most tourist do, I took pictures. I took pictures of things that I had never seen before and might never see again. I took photographs of statues and fountains and people.
I was able to get a photo of the man everyone was there to see. Pope Benedict XVI rode past us only feet away before he spoke. I was standing in St. Peter’s Square, ten feet away from the leader of the Catholic Church.
The images that I captured that day remind me of that experience. What caused me to want to visit Vatican City on that day, why this historical sermon was held at exactly that time, and what the experience represented, are all still a mystery to me.
The Pope stepping down has not happened in 600 years. We are all witness to a historical event. Exactly why might always be a mystery to us. If my experience that Tuesday a few years ago has taught me anything, it is that somethings might not need to be explained.
Field of Dreams as a film embodies that idea of hope and redemption connecting a series of strangers through common thread of America’s pastime.
Ray Kinsella (Costner) a somewhat jaded former hippie turned Iowa farmer is inspired to transform his farm into a baseball field through a divine vision and the echoing quote “If you build it, he will come.” Kinsella’s unconventional behavior/actions are viewed as the work of a crazy man. Financial pitfalls place Ray at a crossroads. Maintaining the field may force him to sell the farm, while the alternative returning the space to farmland will eradicate his dream. A PTA meeting sparks Kinsella’s desire to investigate/research Terrance Mann (James Earl Jones) a controversial author who has fallen out of the public eye.
When Shoeless Joe Jackson the leader of the infamous 1919 Chicago White Sox and eventually the 8 members known for/banned by MLB for throwing the World Series emerge on the field Ray knows that his efforts are paying off. However, not everyone can see these heroes of yesteryear. When Ray travels to Boston to engage Mann in his quest, he is met with cynicism, but Mann is eventually converted when the duo see a message at Fenway.
They travel to Minnesota were they search for and in time find a baseball player/turned doctor whose career was “the blink of an eye” Moonlight Graham. While Ray’s efforts to bring the elder Graham (Burt Lancaster) back to the field are initially rebuffed, a young Graham emerges as a hitchhiker the following day.
Along the drive Kinsella reveals to Mann that, as an adolescent, his father attempted to live out his baseball dreams via his son(playing catch) and that he refused in part because he had read one of Mann’s novels. Ray provides further insight into the relationship telling Mann that when he left home he hurt his father by saying that “I can never respect a man whose hero was a criminal.” That hero was Shoeless Joe; however, Ray could never apologize because his father died shortly afterwards and there all the connections are made.
In giving Joe Jackson his chance at redemption, Ray has the opportunity to make peace with the memory of his father.
Upon returning to the field the youthful Graham enters in a game with the other players thus allowing him the true opportunity to fulfill his dreams. After the game Mann is invited and accepts the invitation to go back through the cornfields with the players presenting him with the unique opportunity to report/write about the experience. This situation opens the door for Mann to redeem himself as a writer. Ray is initially frustrated by the snub; but, in the final scene he rejoices as his youthful father emerges in catching gear were he meets Ray’s wife and child. Finally the two are left alone to play catch one last time.
This story demonstrates the power of having faith in ones dreams and the redeeming rewards associated with maintaining that faith through difficult circumstances. Using baseball as a backdrop, Field of Dreams serves as a reminder that hope persists with every new season.
This film can appear outrageous and some of the individual scenes too convenient particularly the time travel/flashback to 1972 were the deceased/elder Dr. Graham encounter Ray. However, like many fantasy/adventure films it relies/demands that the viewer buys into the possibilities. While the story has its cute or too picture perfect moments, at its heart, Field of Dreams succeeds because it has a universal relate-ability. Many people have unfortunate failures during their early life that they wish could be amended and even more would love the opportunity to quit their mundane albeit necessary jobs to follow and live out their dreams.
-Written by Michael Colavita
David is the man behind Shark Sugar and a talented artist. He is a painter, he is a photographer and he is a designer. He is mostly a pretty cool guy. And as a creative guy who actually produces things, he has a lot of knowledge to share. We sat down to discuss some of his projects and going-ons.
Places to check out Shark Sugar: On Twitter @SharkSugarNJ His website: www.sharksugar.com