Step 1- Know your audience.
Step 2- Know your product.
Step 3- Know what everyone else does and do something else.
Corporate videos. You need them to explain things about your business. They need to convey your message clearly and concisely.
We have made corporate videos for several companies that only exist within those companies.
Internal corporate videos are important to insuring that structure of your business is understood by new employees. These videos can also work to explain or reinforce certain concepts or policies.
We have also made dozens of videos designed to inform the public about particular elements of a business. These videos are typically put online and provide additional information to clients or customers. These videos can be about particular products or services.
What does this mean for you?
If you have a business and get a particular line of questioning over and over again, we can help clear up confusion with a corporate video. If you have a new product or service coming out, we can help explain what it is and why your clients should be interested with a corporate video. If you have employees that are in need of a reminder of how you want them to operate within your business, we can help remind them with a corporate video.
We make all kinds of corporate videos for various purposes. If you need one, we can help.
We are now a proud member of the Cape May County Chamber of Commerce! Happy to be amongst our business community!
We are all about joining and helping spread the word about the great businesses in our area.
One of the best things about being the boss, is that I get to pick the jobs that we work on. Aside from all of the great projects that we work on, we are going to make an effort to tell more stories that need to be told. This can mean a lot of things. It mostly means that we will take some time to volunteer our services to help others. This could be in the form of a PSA, or documentary or a grant proposal. We have the ability and skill-set to help people. So we will sometimes.
It’s that time of year again. Just when you thought it was safe to watch your TV… The Discover Channel has brought it’s usual bevy of shark-beauty back to our TV sets. It’s impressive just how many different shark related programs a person will watch. Is it because sharks are a mixture of horror and wonder to most of us? The sheer size and strength of these ‘perfect killing machines’ is quite amazing. Is it the perception that they could always be lurking just under the surface of the waters that we swim in? Is it the teeth? Whatever the reason, a lot of eyes are on whatever Discovery Channel is airing this week.
The stories are always entertaining, but what always impresses me is the footage. The bravery it takes to swim with these massive creatures is something that I cannot conceive. But these divers aren’t just out to get some regular underwater footage. It seems like those days are long gone. Its all about the extreme angles. Guys are getting footage of the inside of a shark’s mouth while it is biting. Other guys actually attached a camera to a shark’s fin!
I love it.
While we get to witness the actions of these incredible creatures from the safety of our living-rooms, these filmmakers are bringing us amazing shots of sharks that do more than just excite us. The reason we get a lot of these awesome shots is to better understand these wonderful creatures. They are at the top of their food-chain and vital part of their Eco-system. Are they scary? Yes, but in the same way lions are scary. Once we better understand these extraordinary creatures, misconceptions (thanks for all the nightmares, Jaws) will start to fall away.
In the meantime, keep the footage coming.
A fighter’s chance, the idea that anyone despite the longest of odds has a chance to win. This concept, coupled with the hope that sheer will and determination can overcome one’s physical limitations, leads an audience to root for the underdog. The underdog serves as a representative of the blue-collar worker the common man/woman.
Here is a list of some films that are sure to knock you out.
Ali – Excellent casting fuels this feature. Chronicling the greatest during the most crucial time period of his career. Ali reveals the personal trials and tribulations of the charismatic boxer as he rides a wave of professional/personal victories and defeats. Incorporating historic moments while also displaying insight to the religious transition he undertook and the controversy it fueled.
Million Dollar Baby – A boxing film that steps away from the traditional outlook highlighting the unlikely union of an elder trainer (Eastwood) and a female pugilistic pupil (Swank). With a behind the scenes approach that showcases the cultivation of a fighter trainer-relationship that transforms into a father/ daughter-esque situation. Million Dollar Baby takes two strong-willed loners and unites them in the fight for their careers and ultimately their lives.
Cinderella Man – A blue- collar worker/boxer James Braddock rises amongst the demoralizing economic devastation of the Great Depression to fight for the heavy weight crown ultimately overcoming the odds against Max Baer and winning the title while setting an excellent example of the power of hard work and perseverance in the process
The Fighter – Mickey Ward battles a turbulent family dynamic which has created personal doubt about his abilities as a boxer beating long odds and setbacks to eventually win the welterweight title and endear himself to the boxing community.
Music and cinema have an interesting relationship. Audiences relate music in movies to soundtracks; however, soundtracks represent only a portion of the music one hears. What purpose does music serve in a film? Well, lets address the obvious use of music. Sometimes, in fact often times, music is played through the natural course of action, i.e. in settings were it is naturally heard/played, in cars, bars/clubs. Yet, lets remember that music like clothing can serve as a marker of time. If a story is supposed to take place during a specific time period, the choice of music should fit into this framework providing an authentic feeling that, if done well, can enhance the viewing experience.
In books, readers are often given access into the internal thoughts of characters. We use this glimpse into the psyche as valuable tools that provide motive for future actions and clues into areas that we would remain blind to otherwise. Music is a great equalizer, because it can convey emotion. It can sound dark and ominous or bright and cheerful. And, while it’s often used during sequences of summary, music can provide the same contextual clues associated with other aspects of setting weather, time of day etc. In fact, lyrics can serve as a substitute for internal monologue expressing the thoughts of characters or telling an audience how to interpret a situation/point of conflict.
In the end, the more thought that’s put into music choices the better. If generic half-hearted choices are made an audience may not buy into the music and merely use it as a chance to take a mental break. However, if the choices are made with precision enhancing the overall experience, viewers will gain a greater understanding of the story being told and as a result enjoy it more. Its all in the details.