Content Marketing and the Impact of the Pandemic

Content marketing has become an essential tool for businesses looking to connect with customers and promote their products or services. In 2020, the COVID-19 pandemic had a significant impact on the way businesses operate and communicate with their customers, and it has accelerated the need for businesses to invest in digital marketing strategies, including content marketing.

According to a 2020 survey by Content Marketing Institute, 91% of B2B marketers use content marketing as part of their overall strategy. This indicates that content marketing is widely adopted and considered a key element of any successful digital marketing plan.

One of the major advantages of content marketing is that it allows businesses to establish themselves as thought leaders in their industry. In 2020, a survey by HubSpot found that 57% of marketers said that they use content marketing to build brand awareness, and 52% use it to establish themselves as industry experts.

In 2020, the use of video content has also grown exponentially. A survey by Wyzowl found that 85% of businesses use video as a marketing tool, and 98% of those businesses say that video is an effective way to increase brand awareness and reach new customers. Additionally, video content is considered a type of content that generates the best ROI, according to a 2020 survey by Animoto.

Another important aspect of content marketing is personalization. In 2020, a survey by Adobe found that 80% of consumers are more likely to buy from a brand that offers personalized experiences, and 94% of businesses reported that personalization was a key to their marketing strategy.

Finally, In 2020, a survey by OptinMonster found that interactive content, such as quizzes, polls, and assessments, can increase conversion rates by up to 202%. This interactive form of content is becoming increasingly popular as it is more engaging and allows businesses to gather valuable data about their audience.

Overall, content marketing is a powerful tool for businesses looking to connect with customers and promote their products or services. With the increasing importance of digital marketing, it is more important than ever for businesses to invest in content marketing. By understanding the latest trends and statistics, businesses can create a content marketing strategy that will help them reach new customers, establish themselves as thought leaders in their industry, and increase conversions.

Video Marketing

Photo by EKATERINA BOLOVTSOVA on Pexels

Video marketing has become one of the most powerful tools for businesses looking to connect with customers and promote their products or services. In fact, according to a 2018 survey by Cisco, video will make up 80% of all internet traffic by 2021. This is a clear indication of the growing importance of video marketing for businesses of all sizes. In this blog post, we will take a look at some of the key statistics from 2018 that demonstrate the power of video marketing.

First, let's talk about the reach of video marketing. In 2018, a survey by HubSpot found that 54% of consumers wanted to see more video content from a brand or business they support. This indicates that video marketing has the potential to reach a wide audience and can be an effective way to connect with customers.

In addition to reach, video marketing is also an effective way to drive conversions. According to a 2018 study by Wyzowl, 72% of businesses who use video marketing reported an increase in sales. This is because video marketing is an engaging and interactive way to showcase products or services. It allows customers to see the product in action and can help them make an informed decision about a purchase.

Video marketing is also an effective way to increase brand awareness. According to a 2018 survey by Animoto, 81% of businesses use video as a marketing tool, and 82% of those businesses feel video is an effective way to increase brand awareness.

Another key statistic from 2018 is that video marketing is becoming more and more cost-effective. A survey by Wistia found that the cost of producing a video has dropped by 50% in the last five years, making it more accessible for small businesses.

Lastly, in 2018 it was reported that by including the word "video" in an email subject line, the open rate increases by 19% and click-through rate increases by 65%. This shows that videos are becoming increasingly important in the world of email marketing.

Overall, video marketing is a powerful tool for businesses of all sizes. With the increasing popularity of video content, it is more important than ever for businesses to invest in video marketing. With the right strategy, video marketing can help businesses reach a wider audience, drive conversions, increase brand awareness, and be cost-effective. It is a great way to connect with customers and promote products or services in a way that is engaging and interactive.

For the fun of it…

For the fun of it… we helped some folks go through the process of making a short film over the course of a week. Five days to be precise. I have worked withe the Cape May Film Society in the past to teach younger kids the process of filmmaking form concept to complete film, starting as strangers on a Monday morning and having a screening for their friends and families on that Friday night. Its an exciting whirlwind and truly a blast! Well some of the folks from the society wanted in. So we went for it. I will say that I think everyone learned something and good fun was had by all.

A Love Story for All Time

So here's the thing...

On your wedding day, a lot of things are going to happen. Hundreds of decisions that you had to make on hundreds of things will be on full display.  They will be all around you all day long.  You will have put in a lot of effort in making your wedding, yours.  

As your wedding day happens, these tiny but important details will come together to make up the bigger picture. The picture of your wedding day.  And alas, as many of these visuals come together, so do the sounds.  The band or DJ that you chose will be setting the soundtrack of your day. The readings during the ceremony, the speeches and toasts will be the commentary track of your love story.

It's all so cinematic. It's a story worthy of the big screen.  We capture it that way.

Fishing In South Jersey

Photo by James Wheeler

Cape May, New Jersey is known for its beautiful beaches and Victorian architecture, but it is also home to a thriving fishing industry. From commercial fishing to recreational fishing, Cape May offers a variety of options for those looking to catch their own dinner or to learn more about the seafood industry. In this blog post, we will take a look at the different types of fishing available in Cape May and the impact of the fishing industry on the local economy.

First, let's talk about commercial fishing in Cape May. The town is home to a number of commercial fishing boats that head out to sea to catch a variety of fish, including flounder, bluefish, and sea bass. Many of these fish are sold to local restaurants and seafood markets, providing a fresh and sustainable source of seafood for the community. The commercial fishing industry in Cape May also supports a number of related businesses, such as bait and tackle shops, fishing charters, and seafood processing facilities.

In addition to commercial fishing, Cape May also offers a variety of options for recreational fishing. Visitors can rent a fishing charter and head out to sea for a day of fishing, or they can fish from the beach or one of the many fishing piers in the area. The local fishing community provides a wide range of options for people who want to catch their own dinner, from party boats, to head boats, and even kayak fishing.

The fishing industry in Cape May also plays an important role in the local economy. According to the National Oceanic and Atmospheric Administration (NOAA), the commercial fishing industry in New Jersey generates more than $7 billion in sales and supports more than 35,000 jobs. The recreational fishing industry also generates millions of dollars in revenue for the local economy through charter boat rentals, bait and tackle sales, and other related businesses.

As a coastal community, Cape May's fishing industry also plays an important role in preserving the local ecosystem. The local fishing community is committed to sustainable fishing practices, to ensure the health and well-being of the local fish populations.

Overall, Cape May's fishing industry is an important part of the local economy and community. Whether you're a commercial fisherman, a recreational angler, or just someone who enjoys fresh seafood, there is something for everyone in Cape May. With a wide range of options for fishing, the town is a great place to experience the unique culture and tradition of the Jersey Shore.