Content marketing has become an essential tool for businesses looking to connect with customers and promote their products or services. In 2020, the COVID-19 pandemic had a significant impact on the way businesses operate and communicate with their customers, and it has accelerated the need for businesses to invest in digital marketing strategies, including content marketing.
According to a 2020 survey by Content Marketing Institute, 91% of B2B marketers use content marketing as part of their overall strategy. This indicates that content marketing is widely adopted and considered a key element of any successful digital marketing plan.
One of the major advantages of content marketing is that it allows businesses to establish themselves as thought leaders in their industry. In 2020, a survey by HubSpot found that 57% of marketers said that they use content marketing to build brand awareness, and 52% use it to establish themselves as industry experts.
In 2020, the use of video content has also grown exponentially. A survey by Wyzowl found that 85% of businesses use video as a marketing tool, and 98% of those businesses say that video is an effective way to increase brand awareness and reach new customers. Additionally, video content is considered a type of content that generates the best ROI, according to a 2020 survey by Animoto.
Another important aspect of content marketing is personalization. In 2020, a survey by Adobe found that 80% of consumers are more likely to buy from a brand that offers personalized experiences, and 94% of businesses reported that personalization was a key to their marketing strategy.
Finally, In 2020, a survey by OptinMonster found that interactive content, such as quizzes, polls, and assessments, can increase conversion rates by up to 202%. This interactive form of content is becoming increasingly popular as it is more engaging and allows businesses to gather valuable data about their audience.
Overall, content marketing is a powerful tool for businesses looking to connect with customers and promote their products or services. With the increasing importance of digital marketing, it is more important than ever for businesses to invest in content marketing. By understanding the latest trends and statistics, businesses can create a content marketing strategy that will help them reach new customers, establish themselves as thought leaders in their industry, and increase conversions.