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Video marketing has become one of the most powerful tools for businesses looking to connect with customers and promote their products or services. In fact, according to a 2018 survey by Cisco, video will make up 80% of all internet traffic by 2021. This is a clear indication of the growing importance of video marketing for businesses of all sizes. In this blog post, we will take a look at some of the key statistics from 2018 that demonstrate the power of video marketing.
First, let's talk about the reach of video marketing. In 2018, a survey by HubSpot found that 54% of consumers wanted to see more video content from a brand or business they support. This indicates that video marketing has the potential to reach a wide audience and can be an effective way to connect with customers.
In addition to reach, video marketing is also an effective way to drive conversions. According to a 2018 study by Wyzowl, 72% of businesses who use video marketing reported an increase in sales. This is because video marketing is an engaging and interactive way to showcase products or services. It allows customers to see the product in action and can help them make an informed decision about a purchase.
Video marketing is also an effective way to increase brand awareness. According to a 2018 survey by Animoto, 81% of businesses use video as a marketing tool, and 82% of those businesses feel video is an effective way to increase brand awareness.
Another key statistic from 2018 is that video marketing is becoming more and more cost-effective. A survey by Wistia found that the cost of producing a video has dropped by 50% in the last five years, making it more accessible for small businesses.
Lastly, in 2018 it was reported that by including the word "video" in an email subject line, the open rate increases by 19% and click-through rate increases by 65%. This shows that videos are becoming increasingly important in the world of email marketing.
Overall, video marketing is a powerful tool for businesses of all sizes. With the increasing popularity of video content, it is more important than ever for businesses to invest in video marketing. With the right strategy, video marketing can help businesses reach a wider audience, drive conversions, increase brand awareness, and be cost-effective. It is a great way to connect with customers and promote products or services in a way that is engaging and interactive.